case study:
Maximising the value of the Porsche Site, Stratford, London

Role: Consultancy/Lead Consultant
Client: Jardine Motors/ LancasterGroup
Objective: Maximising the value of the Porsche Site, Stratford, London

Northland identified the residential developement potential of the site which housed a Porsche Garage on the edge of the Olympic Park in Stratford East London.

Northland approached the sites owners and discussed how we could deliver a residential consent that would unlock the sites value. After having to compete with a number of large West End Agencies, Northland was appointed as the lead consultant to deliver a mixed use planning permission that maximised the sites value.

  • 5 leading architectural firms invited to submit an initial site capacity study and design feasibility
  • 3 were chosen to attend an interview with Northland the planning consultant and the client
  • The architects who it was considered could deliver the scheme  that fully maximised the sites potential and value were appointed.
  • Northland instigated and managed early engagement with the LB Newham planners and ODA ( Olympic Delivery Authority) as the scheme was on the boundary of the Olympic Park. Through an intense design and consultation process the initial scheme was developed
  • 12 additional consultants were appointed to deliver the very large number of supporting reports that were required
  • Extensive negotiation and consultation with all interested parties resulted in a design that addressed the majority of the concerns raised in the consultation and planning process. Effective management of these complex negotiations ensured that maximum land value was secured.
  • The scheme was duly approved by the LB Newham and the ODA and signed off by the Mayor of London.
  • Planning permission was obtained for a scheme that ranged from 5 to 18 storeys for 731 sq m of commercial space and 173 residential units ( 20% affordable by hab room)
  • Northland delivered the scheme within budget.
  • Northland assisted in the sale of the site to a developer with a delayed completion to allow for relocation of the Porsche facility.
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